Fundamental task of public relations professionals is to manage image and reputation of their clients. Positive image and reputation of individuals and organizations play a vital role to initiate, develop and maintain any kind of relationship that essential for achieving individual, organizational and societal goals. During the first and second years the curriculum courses draw upon the foundation of social and behavioral (i.e., psychology, sociology, economics, management, political science, etc.) and managerial sciences. The third and the fourth years, students learn basic theories and models of interpersonal, group, organizational and mass communication; history and pioneers of public relations and advertising. In addition to the practices in the class and internships, students gain necessary work experience by working actively in the University’s radio and TV stations as well as other organizational activities in or out campus of GAU.

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